Design your production
Why do some videos instantly capture our attention and make us feel happy, excited, or even scared? Often, it’s because the creators made strong design choices around background set-up, colors, props, and costumes. Defining your visual style, or a unique look for your videos, can help build your fanbase, create a strong brand, and set you apart from other channels.
Find out how you can develop a unique visual style that will instantly capture your audience’s attention.
A winning look
What is a “look” or visual style? It’s the overall appearance of your videos, exemplified by backgrounds, props, and costumes; what colors you use; and any other details that fans will recognize and remember. Style may also provide cues as to the type of video you’re producing. You know the feeling you get when you instantly recognize your favorite channel? That’s because the creator has established a look by making strong visual decisions that connect audiences to the channel identity.
- Test out your color palette choices and communicate them to your creative team
- Search for images to illustrate your visual ideas
- Get inspired visually and design a unique look based on reference images
See it in action
Go into the lab with The Brain ScoopThe Brain Scoop’s set design, props, costumes, and even color choices help create an exciting window into the real life world of conservation scientists. (Video in English)
Michelle Phan’s look reflects herself and her audienceMichelle Phan created a specific look for her channel: she developed a colorful background design indoors and uses soft, feminine, and natural elements outdoors. (Video in English)
Make an impression
Evaluate what types of videos you’re making and then consider choosing locations, backgrounds, costumes and props to exemplify that decision. By developing your own look, you can start to help your fans instantly engage with your videos and establish a unique and recognizable channel identity. The process for developing a look involves brainstorming ideas based on the kind of videos you want to make. So, for example, if you’re creating a comedy video, you may consider using bright colors in your backgrounds and set dressing with bold colored props, whereas if you’re doing something more dramatic, you may want to aim for a simple or even muted palette with a darker colors and stronger contrast. It all comes back to making an impact with your visual choices to set yourself (and your videos) apart.
See it in action
The Vinyl Geek steps back into the 1970sVinyl Rewind, a channel about vinyl album history, succeeded at recreating a set and production design straight out of the 1970s. Detailed elements like the host’s costume and hair, the props and the living room set convey a vintage look and feel. (Video in English)
Help your look come to life
Bring your look to life in a doable way while helping viewers see who you are and what your channel is all about. Visual design is about planning and then making decisions based on your concept (and budget.) For example, you can scout out and pick cool locations, or start off by setting up your own background. Remember, you don’t always have to fix up the whole room where you’re shooting. Think creatively about your production elements -- instead of painting an entire wall red, maybe you can use a red light for the same effect. Decorate just inside the frame and in its layers of depth. And to complete your look, search for costumes or a wardrobe that complement your design choices. And remember, the look is all about you and your vision so have fun with it!
Do your fans enjoy the production choices you've made?
Use the comments section to ask your audience if they like the direction that you’re going with for your production design, or if they have suggestions for colors or materials that they think might work better.