Interact with your audience with new Community posts
As a YouTube creator, you're always looking to strengthen your relationship with your audience. That's why we've created the Community tab, a fun new way to share your creativity and complement your upload schedule, all while interacting with your audience on YouTube.
A fun new way to engage with your audience
Increase engagement with your audience by posting to the Community tab. You can share a behind-the-scenes photo, a sneak preview GIF, your favorite YouTube video—or even poll your subscribers. Community posts are a great complement to your regular upload schedule and keep your audience coming back for more.
The Community tab is only available to some channels at this time. If your Community tab is enabled, it will appear on your channel when you’re signed in.
You can use the Community tab to:
- Ask your subscribers for input on your next video with a poll.
- Tease the best moment from a recently uploaded video by sharing a GIF.
- Promote your favorite YouTube videos, merchandise, tour tickets, and more.
See it in action
Turn the Community tab into your channel hubThe Young Turks use their Community tab to highlight their live streams, promote ticket sales to events, cross-promote between channels, and much more. It helps keep their subscribers in the know while also creating a variety of reasons to return to their channel. If your channel has a lot of moving parts, you can use the Community tab to keep everything organized while engaging with your fans.
Ask your audience for content ideasGeekyRanjit uses the Community tab to ask what questions he should answer in his next Q&A video so that his content is tailored to exactly what his community wants to see. Quiz your own subscribers to refine your content and get them involved with your channel. And don’t forget to link back to the Q&A video in your Community tab!
Tell your subscribers about the Community tab
Since this is a new feature, most viewers may not initially go to the Community tab on your channel, but they’ll see your Community posts in their subscriptions feed on their mobile device. Consider introducing the Community tab to your viewers with a short video or introductory post so that they know where these posts are coming from. Get started by visiting ‘My channel’ and selecting the Community tab, then take your pick of ways to post.
Just like having a video upload schedule can consistently bring your audience back to your channel, creating a posting schedule for the Community tab can also help drive traffic back to your channel on a regular basis. Remember, subscribers see Community posts in their subscriptions feed, so be sure your posting and upload schedules are aligned and provide value to your audience.
- Let your audience know about this new feature! You can explain to them that they’ll start seeing pictures, polls, GIFs, etc. in their Subscriptions feed.
- Try linking out to your Community tab in the video description and with end cards so that it’s easy for your audience to find.
4 ways to kickstart your Community tab
- Poll to learn what your audience wants to see next: You can quiz your subscribers to see what they want to see next and consider refining your content based on their suggestions.
- Grow excitement with GIFs: Consider offering a sneak peek of the best moments from each video with a GIF and get your subscribers fired up to watch.
- Bring them backstage: Give your subscribers an exclusive look backstage during your tour or at a shoot by posting pictures or quick videos. You can even ask for their opinion on the creative process.
- Offer exclusive content: Try posting pictures or unlisted videos that your audience can’t find anywhere else. Consider posting fun pics of your day, your adventures, or even your pets. Providing a unique experience for your subscribers on the Community tab is a great way to keep your audience coming back for more.
See it in action
Get input for future videosVidya Vox uses polls to ask her subscribers what one half of her next mashup song should be. This gives her subscribers a stake in the video—increasing anticipation for what’s next, while also giving her audience another reason to regularly visit the Community tab.
Share upcoming fun with GIFsLele Pons generates subscriber excitement by posting GIFs on the Community tab that act as trailers for next videos.
Give your fans a backstage passSam Tsui takes his viewers behind the scenes and posts pictures from his music video sets, shares vlogs from the road, and even asks his subscribers to vote on which color to paint his new studio.
Bring fans back with exclusive contentKevin Durant maintains a steady schedule of posting NBA gameday photos on the Community tab for his subscribers that they can’t find anywhere else. Regularly releasing limited edition content can bring your viewers back again and again to your Community tab.
Take subscribers into your worldShruti Arjun Anand takes a casual approach to the Community tab (and stays aligned with her vlogging channel) using it as a platform to share more of her everyday life with her subscribers. She’ll post pictures of her outfit, makeup, daily routine, and even what she had for breakfast.