Building an educational channel on YouTube

You can change lives by making educational videos on YouTube! YouTube is a powerful medium for learning because it’s accessible to worldwide audiences and hosts a diverse collection of learning videos. This course offers strategies for all creators interested in making educational videos on YouTube— whether you want to provide skill-building tips and help viewers advance their career, teach an online curriculum, make ‘how-to’ videos, or experiment with an entertaining learning series. Click into the lessons below to get started.

  1. Bringing your ideas to life with the right educational video format

    Finding a video format you can be consistent with will create recognition for your brand and give your videos a template to follow. Here are some pre-production strategies to help plan out your videos and create a unique style for your learning content.

  2. Helping your educational channel get discovered and grow

    Channel design, organization, and video metadata can help the right audiences find your videos and know exactly what kind of educational content you have to offer. This can keep viewers watching your channel longer and may help surface your videos in search. YouTube also has built-in tools to help you interact with and grow your audience even if they don’t speak the same language!

  3. Building a business with your YouTube educational brand

    Once your educational channel is going strong, consider experimenting with collaborations, open source content, and revenue options to help you expand your audience and build a business around your channel.

  4. Starting an educational channel on YouTube

    Every day, nearly half a billion learning-related videos are viewed on YouTube. Take your knowledge and passion for a subject beyond the classroom, boardroom, or your drawing board and share with audiences worldwide.

  5. Ads on YouTube

    Learn to manage your channel and content to attract ad dollars.