Define a video content strategy

Define a video content strategy

Brands that succeed on YouTube make content that provides value to viewers: videos that people want to watch. Billions come to YouTube every day to learn something, do something, feel something—and very frequently, because they want to buy something. Brands can integrate content frameworks to make the message more compelling and guide consumer decisions.

Brands that succeed on YouTube make content that provides value to viewers: videos that people want to watch. Billions come to YouTube every day to learn something, do something, feel something—and very frequently, because they want to buy something. Brands can integrate content frameworks to make the message more compelling and guide consumer decisions.

  1. Build a calendar

    Use the Hero-Hub-Help framework to organize and create video content at scale.

  2. Direct your efforts with a content strategy

    On YouTube, there’s no one-size-fits-all strategy. This lesson will help you define a level of engagement on YouTube that’s right for you.

  3. Frameworks in action

    Real-world examples of the frameworks in action. Learn a streamlined process to develop made-for-web content that audiences choose to watch.

  4. Earn and keep attention through a creative strategy

    People come to YouTube to be entertained, informed, or inspired; their needs and wants change all the time. Give them great reasons to watch.